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OEM/ODM for infant and toddler toys, from sketch to shipment.

Bring your own design or start from ours. Our chief engineer follows every OEM project through tooling, lab testing and mass production in our Shantou factory.

GOODWAY assembly line with workers

Two ways to work with us

OEM: you bring the design

Send a sketch, drawing, reference toy or 3D file. We check feasibility, build the mold, make samples and produce under your brand.

  • Engineering review and child-safe detail changes
  • Mold making and trial shots on our own injection machines
  • Testing and reports for your target market

ODM: start from our designs

Pick a model from our catalog, then adapt it to your market. Our R&D team holds more than 28 appearance design patents.

  • 81 catalog models for ages 0 to 3 and up
  • Your colors, logo, packaging and sound
  • Faster start, because tooling already exists

What we can customize

Appearance and colors

Color schemes and decoration for your brand and market.

Logo and branding

Your logo on the toy and on the packaging.

Packaging

Color box, window box, blister card, slide card, display box, PET box or plastic can, as used across our catalog.

Light, music and sound

Songs, instrument sounds and lights on electronic models.

Materials

ABS, PP, TPE, TPR, TPU and silicone, matched to the toy and the age group.

Compliance documents

Reports and audits including EN 71, EN 62115, RoHS, ASTM, CPSIA, CCPSA, ISO and BSCI.

From idea to mass production

Six stages. Lead time and tooling cost are quoted for each project.

  1. Brief and concept

    Share a sketch, reference toy or target price. We reply with concept sketches and a feasibility note.

  2. Design and 3D

    Our engineers refine shape, size and child-safe details, then build the 3D model.

  3. Sample

    You review a physical sample and request changes before tooling is cut.

  4. Tooling

    Molds are made and tested on our own injection machines.

  5. Lab testing

    Drop, torque, sharp point, sharp edge, grip, aging, salt spray and transport tests in our in-house lab.

  6. Production and QC

    Assembly lines with two 100% inspections, then random final inspection before packing.

Who works on your project

Chief EngineerMore than 15 years of experience. Solves technical issues and follows all OEM projects.
QC ManagerMore than 17 years in plastic toys. Signs off the first sample and runs strict quality control.
Sales ManagerMore than 16 years of experience in overseas markets. Your contact from first inquiry to shipment.

Capability behind the service

Injection molding workshop
39 injection machinesMolds are tested in-house.
GOODWAY testing laboratory
In-house testing labInstruments are checked every year.
Inspector checking a toy on the assembly line
8 assembly lines, 250 skilled workersPlus 55 ultrasonic machines and 3 automatic screw machines.

What to send us

The more you share, the faster we can quote. Partial information is fine.

  • Sketch, drawing, 3D file or reference toy
  • Target age group
  • Target market and safety standard
  • Estimated order quantity
  • Target price
  • Packaging type and logo files
  • Timeline

Start your OEM/ODM project

Email your brief or use the inquiry form on our main site.


  • miachen@goodwaytoys.com

OEM/ODM questions

Can you make toys from my own design?

Yes. Send a sketch, drawing, reference toy or 3D file. Our engineers review it, build the mold, make samples and produce it under your brand.

Can I use your catalog models under my own brand?

Yes. Choose a model from the GOODWAY catalog, then adapt color, logo, packaging and sound for your market.

Which safety standards do you test to?

We can provide reports and audits including EN 71, EN 62115, RoHS, ASTM, CPSIA and CCPSA, plus ISO and BSCI factory audits. Tell us your target market and we send the matching documents.

What is your minimum order quantity?

MOQ depends on the model, packaging and level of customization. Send the model number and your target quantity and we reply with MOQ and price.

Where is the factory?

Shantou Chenghai Goodway Infant Toys Factory, Gangkou Industrial Zone, Fengxiang Street, Chenghai District, Shantou, Guangdong, China.

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