OEM/ODM for infant and toddler toys, from sketch to shipment.
Bring your own design or start from ours. Our chief engineer follows every OEM project through tooling, lab testing and mass production in our Shantou factory.
Two ways to work with us
OEM: you bring the design
Send a sketch, drawing, reference toy or 3D file. We check feasibility, build the mold, make samples and produce under your brand.
- Engineering review and child-safe detail changes
- Mold making and trial shots on our own injection machines
- Testing and reports for your target market
ODM: start from our designs
Pick a model from our catalog, then adapt it to your market. Our R&D team holds more than 28 appearance design patents.
- 81 catalog models for ages 0 to 3 and up
- Your colors, logo, packaging and sound
- Faster start, because tooling already exists
What we can customize
Appearance and colors
Color schemes and decoration for your brand and market.
Logo and branding
Your logo on the toy and on the packaging.
Packaging
Color box, window box, blister card, slide card, display box, PET box or plastic can, as used across our catalog.
Light, music and sound
Songs, instrument sounds and lights on electronic models.
Materials
ABS, PP, TPE, TPR, TPU and silicone, matched to the toy and the age group.
Compliance documents
Reports and audits including EN 71, EN 62115, RoHS, ASTM, CPSIA, CCPSA, ISO and BSCI.
From idea to mass production
Six stages. Lead time and tooling cost are quoted for each project.
Brief and concept
Share a sketch, reference toy or target price. We reply with concept sketches and a feasibility note.
Design and 3D
Our engineers refine shape, size and child-safe details, then build the 3D model.
Sample
You review a physical sample and request changes before tooling is cut.
Tooling
Molds are made and tested on our own injection machines.
Lab testing
Drop, torque, sharp point, sharp edge, grip, aging, salt spray and transport tests in our in-house lab.
Production and QC
Assembly lines with two 100% inspections, then random final inspection before packing.
Who works on your project
Capability behind the service



What to send us
The more you share, the faster we can quote. Partial information is fine.
- Sketch, drawing, 3D file or reference toy
- Target age group
- Target market and safety standard
- Estimated order quantity
- Target price
- Packaging type and logo files
- Timeline
Start your OEM/ODM project
Email your brief or use the inquiry form on our main site.
- miachen@goodwaytoys.com
OEM/ODM questions
Can you make toys from my own design?
Yes. Send a sketch, drawing, reference toy or 3D file. Our engineers review it, build the mold, make samples and produce it under your brand.
Can I use your catalog models under my own brand?
Yes. Choose a model from the GOODWAY catalog, then adapt color, logo, packaging and sound for your market.
Which safety standards do you test to?
We can provide reports and audits including EN 71, EN 62115, RoHS, ASTM, CPSIA and CCPSA, plus ISO and BSCI factory audits. Tell us your target market and we send the matching documents.
What is your minimum order quantity?
MOQ depends on the model, packaging and level of customization. Send the model number and your target quantity and we reply with MOQ and price.
Where is the factory?
Shantou Chenghai Goodway Infant Toys Factory, Gangkou Industrial Zone, Fengxiang Street, Chenghai District, Shantou, Guangdong, China.