Infant and toddler toys for ages 0–3, from a factory with 28 years of OEM/ODM experience.
Buy our GOODWAY collections or build your own line. Design, tooling, lab testing and mass production, all in our Shantou factory.
For brands, importers, retail chains and e-commerce sellers in the US, Europe, Southeast Asia, Japan, Korea, Canada and Mexico.
GOODWAY Brand
Over 100 ready-to-ship items in the catalog, from rattles to learning tables. Stock them under our label or ask about private label.
Browse Collections
OEM / ODM
Bring a sketch or choose one of our designs. We build the mold, the sample and the production run.
See How We DevelopShop by baby’s stage
Six collections from newborn to age 3+. Each item in the catalog lists size, carton and packaging.
Rattles and teethers
Rattle sets in 5 to 12 pieces, single rattles and a teether ball. From 0 months.
Play gyms and pull bells
Kick and play piano gyms, a gym with projector, and pull bells for the first months.
Musical toys
Pianos, drums and xylophones with light, songs and learning modes.
Activity cubes and learning tables
Multi-play cubes, busy boards and standing tables, 6 months and up.
Push, pull and active play
Ride-on trolley, rolling animals, construction vehicles and a ball ramp tower.
Pretend play and games, 3+
Claw machines, a mushroom cabin and a pet house.
From idea to mass production
Our R&D team holds more than 28 appearance design patents and follows every OEM project from first sketch to shipment.
Brief and concept
Share a sketch, a reference toy or a target price. We reply with concept sketches and a feasibility note.
Design and 3D
Our engineers refine shape, size and child-safe details, then build the 3D model.
Sample
You review a physical sample and request changes before tooling is cut.
Tooling
Molds are made and tested on our own injection machines.
Lab testing
Drop, torque, sharp point, sharp edge and grip tests in our in-house lab. Third-party reports for your market.
Production and QC
Assembly line production with two 100% inspections, then random final inspection before packing.
See the factory behind the toys
21,700 m² in Shantou, three workshops and more than 350 employees. Visits and video tours are welcome.
Four checkpoints before a toy ships
Reports and audits available
- EN 71
- EN 62115
- ASTM
- CPSIA
- CCPSA
- RoHS
- 10P
- PAHS
- GCC
- ISO 9001
- BSCI
Our lab runs drop, transport, aging, salt spray, torque, sharp point, sharp edge and grip tests. Equipment is checked every year. Ask for the report that matches your target market.
Who we work with
- Toy and baby brands
- Importers and distributors
- Retail chains
- Supermarket buyers
- Cross-border e-commerce sellers
- Gift companies
Meet us at toy fairs
Spielwarenmesse Nuremberg, HKTDC Hong Kong Toys & Games Fair, Canton Fair, Mega Show Hong Kong and Kind + Jugend ASEAN. Ask for our next dates.
