Guides for infant and toddler toy buyers

Both routes end with a toy under your brand. The difference is who owns the starting design.

OEM: your design

You send a sketch, drawing, reference toy or 3D file. The factory reviews it, builds the mold, makes samples and produces the toy. Choose OEM when you want a product nobody else sells, or when you already have a design.

ODM: the factory’s design, adapted for you

You pick a model from the factory’s catalog and adapt colors, logo, packaging and sound. Choose ODM when you want to launch faster or test a market, because the mold already exists.

A common path

Many buyers start with an ODM model, learn what sells, then commission an OEM design.

What to send with your first inquiry

• Target age group and target market
• Estimated quantity and target price
• Packaging type and logo files
• Sketch or reference toy, if you have one

Minimum order quantity depends on the model, packaging and level of customization, so ask for the exact figure for your project.

Requirements depend on where you sell. This is an overview, not legal advice. Confirm current rules with your testing lab or compliance advisor.

• United States: ASTM F963 and CPSIA are the usual starting points for children’s toys.
• Europe: the EN 71 series covers toy safety.
• Electric toys: EN 62115 covers the electrical safety of toys, and RoHS limits restricted substances in electronic parts.
• Canada: toys fall under the Canada Consumer Product Safety Act (CCPSA).

Why ages 0–3 need extra care

Toys for children under three face stricter checks, for example on small parts, sharp points and edges, and battery compartments.

What to ask your supplier

• Tell them the target market before development starts
• Ask for test reports that match each product and each market
• Ask whether the factory holds audits such as ISO 9001 and BSCI

GOODWAY can provide reports and audits including EN 71, EN 62115, RoHS, ASTM, CPSIA, CCPSA, ISO and BSCI. Tell us your market and we send the matching documents.

• 1. Incoming material (IQC): only qualified suppliers are used, and motors are tested 100%.
• 2. First sample sign-off: mass production must match the approved sample, confirmed by the QC manager’s signature.
• 3. On the line (IPQC): two inspections at 100%, first function and then packaging. Rejected units are analyzed and repaired.
• 4. Finished goods (FQC): random inspection with reliable equipment and detection methods. Failures go back for repair and rework.

In-house lab

Our lab runs drop, transport, aging, salt spray, torque, sharp point, sharp edge and grip tests. The QC team checks every instrument each year so the results stay reliable.

• 0M+: baby rattles and rattle sets, teether ball G205, activity balls G106 and G306, piano gyms 8868 and 8870.
• 3M+: pull bells 3622, 3627 and 3628, rolling elephant G39, musical ladybug G310.
• 6M+: pop-up bear G312, stacking rings 8303, activity cube 3860, toy hammer G104.
• 10M+: activity cubes 3838 and 3839, drums 3505 and 3501, musical piano 8627, stacking cups G108, learning table 8866, construction vehicles G501 to G505.
• 18M+: busy board 6956, basketball shooting game 6939, learning table 8878, learning bus 8884, xylophone 3502.
• 3+: claw machines 8879 and 8880, mushroom cabin 8722, pet house 8721.

Item numbers and age labels follow the GOODWAY catalog. Ask us for the catalog or for carton sizes and packaging options.