28 years making infant toys in Shantou
GOODWAY has focused on infant and early educational toys since 1996, with its own factory, lab and quality team.
Our story
Let children have innocent smiles, healthy bodies and intelligent brains.
Shantou Chenghai Goodway Infant Toys Factory integrates R&D, production and sales. We own two brands, DOVE and GOODWAY, and we also build toys for partners under OEM and ODM projects. Our focus is toys for ages 0 to 3.
We believe children should grow healthy through joyful play, and we keep improving our products, quality and service with customers’ needs in mind.
- 1996We start making infant toys.
- 2002Our first private brand, DOVE, comes out.
- 2006GOODWAY becomes our new main brand.
- 2013We optimize the factory and raise productivity for growing demand.
- 2016HK GOODWAY opens and builds an overseas marketing team.
- 2018We pass the BSCI factory audit and receive more OEM projects.
- 2022We invest in and update our laboratory.
Factory tour
Real workshops and machines. Visits and video tours are welcome.
We also run 55 ultrasonic machines and 1 automatic packing machine, and follow ISO process management and 5S factory management.
Quality control
Four checkpoints, plus an in-house lab.
1. Incoming material
Only qualified suppliers. Motors are tested 100%.
2. First sample sign-off
Mass production must match the approved sample, confirmed by the QC manager’s signature.
3. On the line
Two inspections at 100%: function first, then packaging.
4. Finished goods
Random inspection with reliable equipment and methods. Failures are repaired and re-checked.
In-house testing equipment
Our QC team checks every instrument each year so results stay reliable.
Reports and audits
Tell us your target market and we send the matching reports.
The team behind your order
General Manager
More than 27 years of experience in infant toys.
Chief Engineer
More than 15 years of experience. Solves technical issues and follows all OEM projects.
QC Manager
More than 17 years in plastic toys. Runs strict quality control.
Sales Manager
More than 16 years of experience, focused on overseas markets.
More than 28 appearance design patents back our R&D, and we have exported to more than 70 countries and regions.
Meet us at toy fairs
We attend toy shows every year and meet new and old customers face to face. Ask us for the next dates, or come to our showroom in Shantou.
Visit the factory
Gangkou Industrial Zone, Fengxiang Street, Chenghai District, Shantou, Guangdong, China.
miachen@goodwaytoys.com
Plan a visit or ask for a video tour
Tell us when you will be in China, or which part of the factory you want to see.
Email us Inquiry form